Privacy Policy
Nov 6, 2026
1. Who this policy covers
This Privacy Policy explains what information Deeper Roots Therapy ("we," "us") collects when you visit deeperrootstherapy.com (the "Website"), how it is used and shared, and the choices you have. Our address is 6302 Fairview Rd, Suite 100, Charlotte, NC 28210. Effective date: 11.6.26
This policy covers the Website only. Information we collect in providing therapy or other clinical services is described in our Notice of Privacy Practices [LINK], which controls if the two documents differ.
Please do not send sensitive health details through the Website. Contact forms and email are not a secure way to share clinical information.
If you are in crisis, do not use this Website. Call 911, or call or text 988 (Suicide & Crisis Lifeline) in the United States.
2. Information we collect
Information you give us. If you fill out a contact or inquiry form, request an appointment, or email us, we receive what you send, such as your name, email address, phone number, and message. We use it to respond to you.
Information collected automatically. When you visit the Website, our hosting provider and the tools described below collect technical and usage information, including your IP address, browser and device type, the pages you view and the order you view them, how you scroll and click, and unique identifiers stored in cookies.
Technologies currently on the Website.
Microsoft Clarity
Microsoft Corporation
Session recording and heatmaps. Records how visitors use pages so the site owner can replay and analyze visits.
Page content and structure, scrolls, clicks, pointer movements, and interactions with form fields.
Google Analytics
Google LLC
Measures traffic and use of the Website.
Pages viewed, events such as scrolling and starting a form, device and browser details, and a client identifier.
Google Ads Google LLC
Measures advertising results and supports remarketing (showing ads to people who visited the Website).
Pages visited, advertising identifiers, and conversion information.
Sensitive pages. Because the Website is for a mental health practice, the pages you visit may reveal that you are interested in therapy services. Our service providers described above may receive that information.
3. Third parties and your choices
Microsoft and Google receive the information described above directly from your browser and handle it under their own privacy terms. They may use it to provide and improve their services and, in Google's case, to measure and personalize advertising. Learn more:
Microsoft: privacy.microsoft.com/privacystatement
Google: How Google uses information from sites that use its services
Your choices.
Browser controls: block or delete cookies, or use a browser or extension that blocks trackers.
Google Ads personalization: manage it at adssettings.google.com.
Google Analytics: install Google's opt-out add-on at tools.google.com/dlpage/gaoptout.
4. Sharing, security, retention, and contact
How we use and share information. We use Website information to respond to inquiries, operate and secure the Website, measure how it is used, and measure and manage our advertising. We share it with the providers named in Section 2, with other service providers that help run the Website, such as website host, email, scheduling provider when the law requires, and when you ask us to. We do not sell your information for money.
Security and retention. We use reasonable safeguards, but no website or email is completely secure. We keep inquiry messages and they become part of a client record. Information held by Microsoft and Google is kept under their own retention settings.
Children. The Website is not directed to children under 13.
Changes. We will post any updated version here with a new effective date.
Contact us. Deeper Roots Therapy, 6302 Fairview Rd, Suite 100, Charlotte, NC 28210. Email: admin@deeperrootstherapy.com.